Service 05
Social Media Marketing
Job-site content that proves you're the real deal — and retargeting that keeps you in front of homeowners until they're ready.
01 Fit Check
Who this is for.
- Landscaping, hardscape, and fencing companies whose finished work sells itself but never gets photographed
- Roofers and painters where homeowners compare three companies and hire the one that looks most legitimate
- HVAC and plumbing companies that want the neighborhood to know their trucks and their people
- Any trade running Google Ads without retargeting — you're paying for clicks and letting them forget you
02 Scope
What you get.
- A content system your crews can actually follow: what to shoot, when, in under two minutes per job
- Before/after, crew, and process posts produced and published on a set weekly cadence
- Facebook and Instagram retargeting campaigns aimed at people who already visited your site
- Local awareness campaigns targeted to the zip codes you actually work
- Review and project highlights repurposed across platforms
- Comment and inbox monitoring so a Saturday message doesn't become a lost job
- Monthly report tied to site visits and leads, not likes
Flat monthly fee for content and management, plus your ad budget paid directly to Meta — we don't mark up spend.
03 Process
How it rolls out.
- Step 01
Set up the capture system
We train your crews on a dead-simple photo routine: before, during, after. Ten seconds per stage, from angles we specify.
- Step 02
Build the calendar
Job posts, crew spotlights, and seasonal pushes get scheduled around your busy seasons and the jobs you want more of.
- Step 03
Turn on retargeting
Everyone who hits your site from search or ads starts seeing your finished work on Facebook and Instagram.
- Step 04
Report on what matters
We track site visits, quote requests, and cost per lead from social — and tell you plainly what it contributed.
Proof beats polish
Nobody hires a plumber because of a meme. But plenty of homeowners pick between three quotes by checking Facebook — and hiring the company that looks busiest, most local, and most legitimate. That’s the game we play.
The content is job-site content, full stop. Before/after shots of a paver patio. Your crew torching down a flat roof at 7 a.m. A 40-second clip of how you protect floors during a repipe. This stuff outperforms polished agency graphics every time, because homeowners can smell stock photography and they trust dirt under fingernails.
The paid side is where most trades leave money on the table. You’re already paying Google for site visitors; most leave without calling because they’re two weeks from deciding. Retargeting on Facebook and Instagram costs a fraction of search and keeps your finished work in front of exactly those people until they’re ready. Brand recall wins jobs you never see the auction for — the homeowner who “just remembered your name.”
We don’t chase followers and we won’t send you a report bragging about reach. Site visits, quote requests, cost per lead. That’s the scoreboard.
Fair questions
Will social media actually get me jobs?
Directly, sometimes — a good before/after post in a neighborhood group can book work that week. But its real job is assist work: homeowners check your Facebook before calling, and retargeting keeps you in front of the 95% who visited your site and weren't ready yet. It makes every other channel close better.
Do I need to be on TikTok chasing trends?
No. Chasing viral is a lottery ticket, and your customers aren't hiring off a dance video. Homeowners hire off proof: real jobs, real crew, real process. Facebook and Instagram are where Tampa Bay homeowners actually research contractors, so that's where we focus.
My crews won't take photos. Now what?
They will if it's easy. We give them a three-shot routine that takes under two minutes per job, and we handle everything after the photos hit a shared album. Companies that feed the system see it pay off; we'll also schedule quarterly shoot days if your crews truly won't.
How long before this does anything?
Retargeting starts assisting your other channels within the first month. The trust effect — homeowners saying 'I see your work all over Facebook' — builds over about a quarter of consistent posting. There's no contract; it earns its keep or it doesn't.
See what social media marketing would do for your pipeline.
The free audit covers this service and everything else — you'll know exactly what to fix first.