Service 03
Google Ads & Local Services Ads
Paid search that matches the channel to the job: LSA for emergencies, Search for high-ticket work.
01 Fit Check
Who this is for.
- Plumbers, HVAC, and restoration companies that live on emergency calls and need volume this week
- Roofers, fencing, and concrete contractors selling $5K+ jobs where one booked project pays for a month of ads
- Garage door and pest control companies burned by an agency that set campaigns up and never touched them again
- Trades already running ads themselves and bleeding budget on junk clicks
02 Scope
What you get.
- Local Services Ads setup and weekly management: profile, categories, bidding, and lead disputes
- Google Search campaigns built per service and city, not one catch-all campaign
- Negative keyword lists maintained weekly — 'DIY,' 'jobs,' 'free,' and every trade-specific junk term
- Dedicated landing pages for every campaign, never your homepage
- Call tracking with recordings, so cost per booked job is a number, not a guess
- Dispute filing on invalid LSA leads so you don't pay for solicitors and wrong numbers
- Monthly review call: what we spent, what it produced, what changes next
Flat monthly management fee — not a percentage of ad spend, so we have no incentive to tell you to spend more.
03 Process
How it rolls out.
- Step 01
Sort the offer
We split your services by economics: emergency work goes to LSA, high-ticket projects get Search campaigns with dedicated landing pages.
- Step 02
Build tight
Campaigns launch narrow — exact services, exact cities, loaded negative lists — then expand from data, not hunches.
- Step 03
Track every call
Tracking numbers and recordings tie every lead to a keyword and a dollar figure. You'll know your cost per booked job by trade.
- Step 04
Cut and scale
Weekly management kills what wastes money and feeds what books jobs. Budgets follow proof.
Managed like your money is our money
Most contractor ad accounts we audit share the same disease: one broad campaign, no negative keywords, ads pointed at a slow homepage, and nobody listening to the calls. The agency collects its percentage of spend either way — which is exactly why we charge flat.
Negative keywords are where trade campaigns live or die. Homeowners searching “how to unclog a drain myself” will click your ad and cost you real money. So will job seekers, students, and people looking for parts. We prune these weekly, per trade, because a plumber’s junk clicks look nothing like a fencing contractor’s.
The LSA side is its own discipline. Google’s pay-per-lead product is the best channel in existence for emergency trades — but Google will happily charge you for a solicitor or a caller outside your service area. We review every lead and file disputes on the invalid ones. Most contractors don’t know disputes exist; that alone can claw back a meaningful slice of spend.
Every dollar gets a receipt. Call tracking and recordings mean we optimize toward booked jobs, not clicks — and you see the same numbers we do.
Fair questions
How fast will I see leads?
LSA can produce calls within the first week once your background check and licensing verification clear. Search campaigns typically hit stride in 30 to 60 days as data accumulates. If your trade is emergency-driven, LSA is the fast lane.
Should I run LSA or regular Google Ads?
Usually both, with different jobs. LSA is pay-per-lead and dominates emergency searches, but gives you little control over volume. Search gives you control and works better for high-ticket, research-heavy jobs like repipes, reroofs, and paver patios. The split depends on your trade's economics.
What budget do I need?
Enough to buy real data in your trade — a click for a Tampa roofer costs several times what a handyman click costs. On our first call we'll tell you the realistic minimum for your trade and market, and we'll tell you honestly if your budget is too small to bother.
Who owns the ad account?
You do. It's your Google Ads account, your LSA profile, your data. We work inside it. If we part ways, you keep everything, including the negative keyword lists we built.
Is there a contract?
90 days to start, month to month after. Paid search needs about that long to gather data and optimize honestly. After that, we keep the account by performing, not by contract.
See what google ads & local services ads would do for your pipeline.
The free audit covers this service and everything else — you'll know exactly what to fix first.