Service 04
Pay-Per-Lead Program
Exclusive leads with a written quality standard — you pay for qualified leads, and nobody else ever gets them.
01 Fit Check
Who this is for.
- Junk removal, garage door, and pest control companies that just want the phone to ring at a known cost
- Plumbers and electricians done racing three other contractors to the same HomeAdvisor lead
- Roofing and restoration companies that can handle more volume tomorrow if the leads are real
- Established trades doing real project volume — this program is not built for side hustles
02 Scope
What you get.
- Dedicated landing pages and tracked phone numbers built for your company alone
- A written definition of a qualified lead, agreed before the first dollar changes hands
- Exclusive delivery: every lead goes to you and only you, in writing
- Leads delivered instantly by call, text, and email — straight to your phone or CRM
- Call recordings on every phone lead so quality disputes take minutes, not arguments
- A no-questions credit process for leads that miss the standard
- Weekly lead report: volume, source, and disposition
You pay a fixed price per qualified lead, set by trade and job type — no retainer, no percentage of spend, no charge for leads that miss the standard.
03 Process
How it rolls out.
- Step 01
Define qualified
Right service, your service area, a reachable homeowner with a real project. We write the standard down and both sign it.
- Step 02
Build your machine
We build and fund the landing pages, ads, and tracking under your company's name. You don't touch any of it.
- Step 03
Leads flow
Calls and forms route to you in real time. You work them like any inbound call — because that's what they are.
- Step 04
Audit weekly
We review every lead together. Ones that miss the standard get credited. Volume scales when you say you can handle more.
How this beats the shared-lead racket
The shared-lead platforms built a business on a simple trick: sell one homeowner’s information to four contractors and collect four times. You pay for the lead, then you pay again in windshield time, unreturned calls, and quotes that lose to whoever answered first. The homeowner hates it too — five contractors calling in ten minutes.
Our program keeps the part contractors like — paying for results instead of promises — and deletes everything else. We build real marketing assets around your company: landing pages, ads, tracked numbers, all generating homeowners who wanted to reach you specifically. You pay per qualified lead, at a price fixed by trade, and the lead belongs to you forever.
The quality standard is the backbone. Because it’s written down and every call is recorded, there’s no monthly argument about what you owe. A bad lead is a credited lead. Our incentive is aligned the right way: we only make money sending you leads you’d pay for again.
No retainer. No 12-month contract. If the leads stop being worth the price, you stop paying. That pressure is exactly what keeps them good.
Fair questions
How is this different from HomeAdvisor or Angi?
Those platforms sell the same homeowner to four or more contractors and let you fight over her. Every lead we send is yours alone — generated under your company name, never resold, never shared. When she calls, she's calling you, not filling out a form that gets auctioned.
What counts as a qualified lead?
We define it in writing before you pay anything: correct service, inside your service area, a reachable contact with a genuine project. Wrong numbers, solicitors, price-shoppers outside your area, and duplicates don't count. Call recordings make disputes fast and factual.
Am I signing a long contract?
No. The program runs month to month. We front the cost of building your pages and campaigns, so we're betting our own money that the leads will be good enough to keep you. That's the point.
How many leads can I expect?
It depends on your trade, your service area, and the season — a junk removal company in Tampa sees very different volume than a fencing contractor in Wesley Chapel. We set a realistic monthly range during onboarding and throttle up only when you confirm your crews can absorb it.
Why don't you work with brand-new companies?
Because lead quality depends on both sides. A lead that rings a phone nobody answers is wasted money for everyone. We work with established trades that answer calls, quote fast, and can actually take the work.
See what pay-per-lead program would do for your pipeline.
The free audit covers this service and everything else — you'll know exactly what to fix first.