Lead Generation for Plumbers
The Burst Pipe Calls You, Not Four Other Shops
Emergency calls, repipes, and water heater swaps across Tampa Bay — exclusive to your company, dispatched straight to your phone.
Plumbing is the trade where shared leads fail fastest. An emergency call — burst supply line, sewage in the tub — gets sold to five companies simultaneously, and the job goes to whoever dials back inside two minutes. You’re not buying a lead; you’re buying a lottery ticket against four other shops with faster thumbs. And the scheduled work that actually builds a company — repipes, water heater changeouts, sewer replacements — never hits those platforms at all, because those homeowners search Google and call the top result directly.
That’s the position Rivet puts you in. When someone in Brandon searches “emergency plumber near me,” your LSA slot answers first. When a Clearwater homeowner with polybutylene pipe searches “repipe cost,” your page is the one with the straight answer and the reviews to back it up. Every call is exclusive — your number, your account, your customer record. No dispute forms. No racing.
We work with established plumbing companies across Hillsborough, Pinellas, Pasco, and Lakeland — shops running multiple trucks that need 40-plus qualified calls a month, not a guy with a van and a weekend. If you can answer the phone and roll a truck, we can keep it ringing.
01 The Problem
What junk leads cost a plumbing company.
The race you can't win
A slab leak lead hits five inboxes at once. The homeowner books whoever calls back in ninety seconds. If your dispatcher is on another line, you just bought nothing.
Drips instead of repipes
Marketplaces flood you with running-toilet and faucet-drip inquiries while the $6,500 whole-home repipes in your zip codes go to the shop that ranks.
Disputes that go nowhere
Wrong number, wrong county, tenant with no authority to hire. You flag it, the platform keeps the money, and next month your bill is bigger.
Zero leverage on price
When four plumbers quote the same shared lead, the only variable left is price. Exclusive leads let you sell on response time and workmanship instead.
02 The Standard
What a qualified plumbing lead looks like.
A qualified plumbing lead is a property owner in your coverage area with urgent or scheduled work and the authority to hire — reached before any competitor knows they exist.
Qualification Signals
- Emergency call — burst pipe, slab leak, sewage backup — from inside your dispatch zone, ready to book now
- Homeowner in a 1970s-80s house asking about whole-home repipe pricing after a second pinhole leak
- Water heater replacement request that specifies tank size or tankless — past the research phase
- Sewer line inquiry following a camera inspection or a failed home-sale inspection
- Restaurant or property manager needing a commercial service relationship, not a one-off
Typical job value: $1,850
03 Channel Mix
How we generate them.
Every trade has a different winning mix. Here's what works for yours.
01
Local Services Ads
Emergency plumbing is won in minutes. LSA sits above everything else on the page, and the Google Guaranteed badge is what a panicking homeowner clicks at 7 a.m. with water on the floor.
02
Google Business Profile
The map pack drives more plumbing calls than any other single placement. Reviews that mention repipes and emergency response push you into the top three where the calls are.
03
Local SEO
Searches like 'repipe cost Tampa' and 'tankless water heater install St. Pete' are scheduled, high-ticket work. Owning those rankings feeds the pipeline between emergencies.
04
Pay-Per-Lead Program
For shops that want volume without managing campaigns, our pay-per-lead program delivers exclusive, phone-verified plumbing leads at a flat cost — never resold, ever.
Lead types we target: whole-home repipes · water heater replacements · slab leak repairs · sewer line replacements · drain and hydro-jetting jobs · commercial service contracts
$39
avg. cost per exclusive plumbing lead
68%
of emergency calls book the first shop to answer
2.8x
close rate vs. shared leads (benchmark)
HomeAdvisor leads were a race to whoever called back in 30 seconds. With Rivet the phone rings and it's our lead, nobody else's. Water heater and repipe calls went from maybe 5 a month to 18.
04 The Toolkit
The services doing the heavy lifting for plumbing clients.
Google Ads & Local Services Ads
Paid search that matches the channel to the job: LSA for emergencies, Search for high-ticket work.
Google Business Profile Management
The highest-ROI asset in local search, managed like it's worth what it actually produces.
Local SEO
Show up in the map pack and on page one for the jobs you actually want, in every city you serve.
Pay-Per-Lead Program
Exclusive leads with a written quality standard — you pay for qualified leads, and nobody else ever gets them.
What plumbing companies ask us
How fast do the leads reach us?
Instantly. Calls from LSA, the map pack, and your ads ring your line directly — there's no middleman holding the lead. For form fills, we set up immediate text and email alerts, because a plumbing lead that sits for an hour is a plumbing lead someone else booked.
Can we prioritize repipes and water heaters over drain calls?
Yes. We weight ad budget and landing pages toward the job types you name — repipes, water heaters, sewer lines — and use LSA job-type settings and negative keywords to cut the work you don't want. Tell us your average ticket targets and we build around them.
What about after-hours and weekend emergency calls?
You control the schedule. LSA lets us set your ad hours to match your dispatch hours, so you're not paying for 2 a.m. calls nobody answers — or we run 24/7 if you staff an on-call tech, where emergency pricing makes those the most profitable leads you get.
Do you work with every plumber who asks?
No. We work with established plumbing companies doing real project volume — shops with dispatchers, multiple trucks, and the license and insurance to take repipes and sewer replacements. One territory, one plumber: we don't run campaigns for two competing shops in the same service area.
Ready for plumbing leads nobody else gets?
Tell us about your operation. We'll audit your current marketing for free and show you exactly what we'd build — before you spend a dollar.